BEHIND THE SCENES: THE AMD COLLECTION
It’s been the honor of a lifetime to work with my friend and colleague Alison Mariella Désir, for almost a year (!) on bringing the first of many AMD styles to life. We caught up recently to talk through our journey, and for us to all hear her thoughts on apparel, design, feminism, and what went into the designs of the AMD collection.
A LOOK BACK AT TOKYO 2020 + THE WOMEN WHO WIELDED POWER THROUGH STYLE
The extent to which Olympians in Tokyo have used apparel or style to articulate who they are and what they stand for is incredibly meaningful. There is power in what they choose, and choose not, to wear. Their apparel is a rejection of hypersexualization, objectification, an assertion of what they need to succeed, command of bodily autonomy, and commitment to navigating the world unapolgetically.
A NEW DAY OF TOGETHERNESS
Renewed togetherness… yep, this is the concept. I know because we’ve been discussing it for months. Thankfully, I’ve been buoyed by some recent experiences that speak to the love, joy and hope of the run community — but more on that in a minute.
Q+A WITH ILLUSTRATOR MIA SAINE
An interview with Mia Saine, the illustrator and creator behind the family of twelve busy characters featured in the Allbirds x Oiselle collection. Illustrations that represent the best of what sport can be. As they describe it: “everyday people, loved ones and strangers, showing strength in ways that need to be celebrated.”
FLYSTYLE BUSINESS TIME
Whatever your workplace looks like, you likely have a mental standard for clothes that make you feel like it’s Business Time. And returning to that frame of mind is also a step toward coming to grips with that transition. So the question becomes: How can I translate the physical comfort of my body into feeling powerful in a space still occupied by my former self?
ESTHER, THE NEW GAL ON THE BLOCK
You've already seen the Queen & Sisters and we recently introduced The Esther. With its special heat-molded cups and its wide, convertible, and adjustable straps, it’s sure to become another fan favorite. But don’t take our word for it, we got the real scoop - we asked a few wear-testers from our Oiselle Volée team everything about fit, comfort, and durability.
HOW TO CHOOSE: FLYTE VS. FLYOUT VS. FLOW
We’ve always been obsessed with beautiful and high-performing fabrics. And when it comes to having options, this is our best season ever, with both best-selling favorites and newbies added just this year. Bottom line, there’s an option for every run, workout, hike, or snuggle on the couch. Have pets? They love our fabrics too.
So let’s break down our F fabrics – included in our best-selling tops.
VIVE LA ROGA REVOLUTION
The super shorts that started it all. Rogas turn 14 this year, and she’s sprouted wings into a full collection of shorts. Colors, prints, lengths, pockets… the Roga family is flying into 2021. To celebrate, we asked our friends and teammates who love them most. As always, the athletes wear them best!
NEW: THE IN2SPORTS BRA + BRAS FOR GIRLS
We are so excited to announce the launch of our new In2Sports Bra - which will be an always-available style from Oiselle. Each In2Sports bra purchase will donate one of the same bras to our Bras for Girls Program. Buy one, give one. Simple and effective. And best of all, this bra has received rave reviews for comfort and support from wear-testers, from 12-year-old girls to elite athletes!
5 NEW STYLES OF SPRING
Oiselle was born of the simple question: what if?
Every season, we continue to ask what if? And every season, we find it exciting to offer new answers -- and to continue including style, comfort, and quality in everything we do. We’re thrilled to share that Spring 21 brings lots of new – across the board. Here are five new designs we think you’ll find exciting, new, and different.
FIND YOUR OUT-FIT: WHAT TO WEAR WHILE DINING OUTSIDE
A year ago, eating outside in the cold was mostly reserved for camping trips, or maybe after a warm something after a winter race. Then COVID. And like everything else, there are new normals, new needs. Now if you want to have a date night, support local restaurants, or even see anyone at all – outside dining it is. The good news: there’s apparel for that.
2021: MAKING LEMONADE
2020 gave us lemons, so we decided to make some lemonade. Meet the beginnings of our 2021 season.